Brand Identity & Creative Direction - Steven Bois.

I led the creative direction for the launch of new wig and hair product brands under Bobbi Boss and ABC Wig Outlet, Midway International Inc., developing a full suite of branding assets to support marketing and business goals. This included logo design, typography, color palette, and packaging design.

Given that the wigs are naturally sourced from India without chemical processing, I reflected this authenticity in the packaging by using natural-colored paper adorned with traditional Indian patterns, creating a visual identity that communicates both quality and cultural heritage.