Sofy Pillow – Brand Identity & Creative Direction

Integrated Visual Identity & Marketing Assets

I created the full branding and visual identity system for Sofy Pillow, developing a cohesive design language that reflects the brand’s softness and comfort. The work included logo design, typography, color palette, packaging, graphic assets, and web design, all crafted to unify the brand’s presence across marketing and business channels.

The identity guidelines not only define consistent usage but also capture the brand’s essence—calm, cozy, and approachable—ensuring Sofy Pillow communicates the same feeling of comfort in every touchpoint, from packaging to digital platforms.