Joyfull Inc. – Brand Identity & Creative Assets

Branding | Logo Design | Package Design

I designed the full brand identity for Joyfull Inc., including logo, typography, color palette, packaging, graphic assets, and web design to support both marketing and business needs.

The logo combines colorful geometric shapes, symbolizing the company’s variety of ice cream powder flavors, with a bold black typeface that evokes the form of an ice cream cup or cone. To extend the visual language, I created playful patterns inspired by the brand’s colorful ice cream scoops, enhancing packaging and promotional materials with a sense of joy and flavor diversity.